Being able to customise your own products is always a luxury, whether it’s a sofa, watch or lipstick. Eyeko, the eye-focused make-up brand, seems to understand this as well. The niche British label has launched a bespoke mascara bar, where clients can create their own tube of the eyelash enhancer on the spot.

The culmination of 15 years of experience, Eyeko’s personalised service starts off with a consultation with a so-called ‘mascara editor’ who prescribes the ideal mascara formula and wand combination. Eyelashes are first matched with the most suitable brush, and in Eyeko’s case, there are ten different designs to choose from. Ranging from slightly arched to plump and lengthen, to guitar-shaped for a thickening and lengthening effect, Eyeko offers a full assortment to cater to different needs. The same can be said about the mascara formulas, which come in the label’s signature squeeze tubes. Available in high endurance sports-friendly formulas, or lengthening and voluminising ones that are supercharged with lash-boosting botanicals, Eyeko’s mascaras come in the blackest shade of black across the board.

Each Bespoke mascara is put together on site following the consultation, and then packaged with a monogrammed box to boot. With over 100 combinations to choose from, you’re guaranteed to find the right fit.