Fukasawa is a master of Japanese minimalist design, translating the simple forms and tendency towards minimal decoration of the country's traditional craftsman into the arena of modern consumer products, most notably for the manufacturer Muji. Often, Fukasaw's best ideas come from the combination of two or more familiar forms, giving a functional twist to an already basic item, like his 'Light with a Dish' that ends the age old problem of where to put your house keys.
After working with IDEO, the designer established his own consultancy in 2003. In recent years he has established the term ‘super normal’, along with Jasper Morrison, to describe unpretentiously designed objects that have achieved a state of quiet perfection.
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