Pick of the pop-ups, London
The Lacoste Light Box, 22nd - 29th November 2009
Covent Garden
London
http://www.lacoste.com
Whilst November may not be the prime seasonal time for tennis, Lacoste - this month’s sponsor of the Barclays ATPWorld Tour Finals - will set up home in the suitably Christmassy surrounds of Covent Garden, with a 120 square meter, tennis-inspired inflatable structure. Vaguely abstract and all the more appealing for it, the bizarre installation provides participants with the opportunity to play a game of virtual tennis. A thoroughly modern pop-up experience, participants are encouraged to 'throw' motion graphics around the structure, which helpfully then expand into a virtual presentation of the 'Lacoste world' – one which needs to be seen to be believed.
Covent Garden
London
http://www.lacoste.com
Whilst November may not be the prime seasonal time for tennis, Lacoste - this month’s sponsor of the Barclays ATPWorld Tour Finals - will set up home in the suitably Christmassy surrounds of Covent Garden, with a 120 square meter, tennis-inspired inflatable structure. Vaguely abstract and all the more appealing for it, the bizarre installation provides participants with the opportunity to play a game of virtual tennis. A thoroughly modern pop-up experience, participants are encouraged to 'throw' motion graphics around the structure, which helpfully then expand into a virtual presentation of the 'Lacoste world' – one which needs to be seen to be believed.
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lifestyle 13 Nov 2009
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