Yoobi Temakeria, London, UK
London’s Soho is no stranger to fast-food sushi parlours. But its latest opening, Yoobi, founded by Nicolas Steiner and Carolina Rodrigues stands alone, serving only hand-held temaki rolls. The pair have lived on every continent and between them practiced architecture and brand management, choosing London for it diverse community and fast pace.
Yoobi has made eating sushi super-easy– no plastic cartons and chopsticks needed. It’s cone-shaped rolls are popular in Brazil, which is home to the temakeria concept and where Carolina has lived. Yoobi’s menu is Japanese with a Paulista twist– it uses plenty of fresh and raw vegetables, such as asparagus and avocado, topped with citrus mayo. The salmon comes from three Scottish farms, and tempura is replaced with croutons. The wholesome cones are served in light, geometric interiors, designed by restaurant designers Gundry and Ducker in close collaboration with Rodrigues, one of Yoobi’s two owners, and an architect. This makes a trip to Yoobi’s colourful temaki a far more exciting lunch interlude than a Tesco’s BLT at your desk.
Writer: Maria Kuzmenko