March beauty news: editor's picks

Acqua di Parma perfume shop, Milano

We're no longer the new kids on the Via Gesu block. Acqua di Parma has unveiled its first concept store around the corner from the Wallpaper* Handmade home (aka Brioni HQ). Conceived as an elegant Italian townhouse by architect Nathalie Ryan of Kirei Studio, the sumptuous retail space is adorned with punches of the label's signature yellow and architectural accents, making a nod to its roots in Parma. The boutique will also house a traditional barbershop that will allow customers to fully experience the heritage label's Barbiere collection

Acqua di Parma, Via Gesu, 3, Milan, T: 39.02 7602 3307, www.acquadiparma.it

Writers: Pei-Ru Keh and Wanja Ochwada