Ikea Skarpsill by Stockholm Design Lab
In 2006, Swedish furniture manufacturer Ikea launched a line of products without the usual sheet of assembly instructions. Today, the Ikea Food range, sold at the Swedish Food Market section in the warehouse, consists of just over 150 different items of food and beverage. The smart new packaging for skarpsill, an aluminium and white tin of lightly seasoned anchovy herring, perfectly visualises the company's core values of honesty, affordability and innovation in an utmost Scandinavian way. Art Director Nina Granath of Stockholm Design Lab says that the household staple, often used in traditional holiday dishes such as 'Jansson's temptation', was in need of 'a little twinkle in the eye'.
Writer: Micha van Dinther