'The Documentary and a Dream' by J.Lindeberg, A/W 2011

Last year, in our story 'Fashion houses take on publishing', we took a look at the labels turning to the medium of print to express themselves. Playing the role of creative director and publisher, brands from Yves Saint Laurent to Comme des Garçons are all creating evocative post-show supplements to get their message across. Among them is Swedish fashion house J.Lindeberg, which has just printed the fifth instalment of its increasingly ambitious biannual tome The Documentary and a Dream.

For J.Lindeberg, publishing is a chance for experimentation and play. 'The making of the Documentary and A Dream is always a process in which we search to improve, refine and develop,' says global brand director Stefan Engström. The brand has travelled to new corners of the globe for A/W 2011, from the Antarctic to Odessa in the Ukraine, and called in an impressive host of collaborators to work with creative director Jörgen Ringstrand, including David St John-James and Robby Spencer. The limited edition book is available to view in stores.

Writer: Lauren Ho

fashion 21 Nov 2011