June 2013
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Paris Fashion Week S/S 2012: Menswear
Maison Martin Margiela
Starting things off with a short film and following through with a catwalk show, Maison Martin Margiela's show format will satisfy both the digital media and traditional print at the same time. The film - shot against a dark background - had models' faces lost amongst the shadows, which allowed more focus on the clothes and in particular the all-important details, like 30cm-long zips on the front of blousons and silver reflective T-Shirts. With each look numbered like a look book on the side of the screen, models walked and then jogged (to introduce sportswear) or smoked (to introduce evening) as the camera zoomed in and around accessories and detailing. Standout themes included stripes and checks - first peeking through gauzy knits, then hinted at inside trousers (printed on the pocket bags beneath white cotton) - and finally through entire garments, where the graphic print was always on the inside
Photography: Jason Lloyd-Evans
Starting things off with a short film and following through with a catwalk show, Maison Martin Margiela's show format will satisfy both the digital media and traditional print at the same time. The film - shot against a dark background - had models' faces lost amongst the shadows, which allowed more focus on the clothes and in particular the all-important details, like 30cm-long zips on the front of blousons and silver reflective T-Shirts. With each look numbered like a look book on the side of the screen, models walked and then jogged (to introduce sportswear) or smoked (to introduce evening) as the camera zoomed in and around accessories and detailing. Standout themes included stripes and checks - first peeking through gauzy knits, then hinted at inside trousers (printed on the pocket bags beneath white cotton) - and finally through entire garments, where the graphic print was always on the inside
Photography: Jason Lloyd-Evans
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fashion 24 Jun 2011
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