New York fashion week A/W 2013

Edun

Edun, the ethical fashion label co-founded by US singer Bono and wife Ali Hewson, has come a long way since its inception in 2005. Under the stewardship of creative director Sharon Wauchob, the utopian label has surpassed its purpose of building trade relationships with Africa by turning out increasingly cohesive collections for him and her, year after year. For Fall, Wauchob gave a nod to the label’s rock and roll roots with silk tartan, liquid lamé and studded leather aplenty. Still, this was no time warp; pieces for both sexes, like black blouses with delicate chain detailing and skinny knitted sweaters, boasted seductive, languid silhouettes and lots of skin, thanks to necklines plunging down almost to the navel.

Photography: Jason Lloyd Evans; Words: Pei-Ru Keh