June 2013
Transport &
Technology special
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LA Design Challenge 2011
Rethinking the Mercedes Silver Arrow
The classic 1930s and 1950s Silver Arrows from Mercedes count as some of the most beautiful racing cars ever designed. Hubert Lee - the creative director of Mercedes' LA design operation - created a new Mercedes Silver Arrow for the 2011 LA auto show design competition, the LA Design Challenge. The theme for 2011 was cars for a futuristic Hollywood movie. 'We looked at many influences, but Syd Mead was definitely one,' Lee explains. Beneath the silver wheel shells are omni-directional diagonal rubber sections on a roller that allow steering in all directions. To enable access for passengers, 'the whole dashboard, bonnet and front grille slides forward as one section into the scooped area between the front wheels to create the space for the doors to open up, scissor-style'
The classic 1930s and 1950s Silver Arrows from Mercedes count as some of the most beautiful racing cars ever designed. Hubert Lee - the creative director of Mercedes' LA design operation - created a new Mercedes Silver Arrow for the 2011 LA auto show design competition, the LA Design Challenge. The theme for 2011 was cars for a futuristic Hollywood movie. 'We looked at many influences, but Syd Mead was definitely one,' Lee explains. Beneath the silver wheel shells are omni-directional diagonal rubber sections on a roller that allow steering in all directions. To enable access for passengers, 'the whole dashboard, bonnet and front grille slides forward as one section into the scooped area between the front wheels to create the space for the doors to open up, scissor-style'
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