Geneva Motor Show 2009
Aston Martin One-77 (scroll down to read more)
Aston Martin finally revealed the exterior of the highly exclusive One-77 – the One stands for the price tag and the 77 for the number of units that will be produced.
Company boss Ulrich Bez has called it the ‘ultimate expression of Aston Martin’. Sitting alongside the subtle elegance of DBS Volante, the One-77 certainly looks the more self-assured of the company's current stable, but then this car is clearly about exclusivity, power and craftsmanship. The hand-made aluminium body hides a light carbon fibre chassis that houses a 7-litre V12 engine promising to produce some serious power.
The cars will be fine-tuned for each of the 77 customers. Aston Martin has historically focused on small volume exclusive cars like this and design director Marek Reichman believes it helps the marque stay relevant in the future. ‘Aston Martin is a quintessential British sports car maker and the One-77 is pure Aston Martin,’ says the designer.
‘The One-77 shows some ideas and thoughts on how our design language can evolve,’ he says, noting that for a company like Aston, change is more about evolution than revolution. The large, deep grille and low and wide stance make the car physically larger than either the DB9, DBS and V8 Vantage, yet the proportions are classic Aston Martin.
For now the interior is under wraps, although Aston Martin will unveil the complete car at the Concorso d'Eleganza at Villa d'Este, Italy, in late April. Customer deliveries are due to start in early 2010.
Aston Martin One-77, £1.2m
www.one-77.com
Aston Martin finally revealed the exterior of the highly exclusive One-77 – the One stands for the price tag and the 77 for the number of units that will be produced.
Company boss Ulrich Bez has called it the ‘ultimate expression of Aston Martin’. Sitting alongside the subtle elegance of DBS Volante, the One-77 certainly looks the more self-assured of the company's current stable, but then this car is clearly about exclusivity, power and craftsmanship. The hand-made aluminium body hides a light carbon fibre chassis that houses a 7-litre V12 engine promising to produce some serious power.
The cars will be fine-tuned for each of the 77 customers. Aston Martin has historically focused on small volume exclusive cars like this and design director Marek Reichman believes it helps the marque stay relevant in the future. ‘Aston Martin is a quintessential British sports car maker and the One-77 is pure Aston Martin,’ says the designer.
‘The One-77 shows some ideas and thoughts on how our design language can evolve,’ he says, noting that for a company like Aston, change is more about evolution than revolution. The large, deep grille and low and wide stance make the car physically larger than either the DB9, DBS and V8 Vantage, yet the proportions are classic Aston Martin.
For now the interior is under wraps, although Aston Martin will unveil the complete car at the Concorso d'Eleganza at Villa d'Este, Italy, in late April. Customer deliveries are due to start in early 2010.
Aston Martin One-77, £1.2m
www.one-77.com
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cars 11 Mar 2009
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