Video: Home by Arthus-Bertrand and Luc Besson

Today is World Environmental Awareness Day and while many of us might refuse a plastic bag or two more than usual, some more admirable advocators of making a change have pulled out all the stops. The most impressive is a film directed by Yann Arthus-Bertrand, famed for his ‘Earth from Above’ photography, produced by Luc Besson and sponsored by PPR, parent company of the Gucci Group.

View the trailer for the Yann Arthus-Bertrand film, Home: A Movie Happening

‘Home: A Movie Happening’ will be rolled out pretty much everywhere with a screen – from Central Park to your iPhone (via Youtube). It’s the result of 2.5 years’ work, 500 hours of footage filmed across 54 countries by Arthus-Bertrand and tells the story of our compliant destruction of the natural world.

Only it’s not a story, it’s very real and juxtaposing pictures of sweeping, untouched landscapes, roaming herds and spouting whales alongside burning forests, multi-storey highways and choking industrial compounds serve to remind us so.

François-Henri Pinault, CEO of PPR has done more than put his money where his mouth is by sponsoring the project. The Gucci Group is one of the greenest of the crop and their support of ‘Home’ not only made the project possible in the first place but has ensued it will be seen by as many people as possible in as many places. Going one step further each of the brands within the Gucci Group has created a limited edition product or two in celebration of the project.

See a selection of the products some of the Gucci Group brands have designed for the project

The question is how environmentally sustainable can a luxury brand ever be? Well lucky for us we were given exclusive access to Monsieur Pinault himself to find out…

5 June 2009 | Fashion