To coincide with the opening of Fendi's New Bond street maison today, the Roman house has enlisted ten iconic women to design one-of-kind Fendi Peekaboo bags that will be auctioned off at the end of this month to raise funds for the Kids Company.

Architect Zaha Hadid, artist Tracey Emin, fashion illustrator Tanya Ling, actress Naomie Harris and singer Adele are amongst the influential group chosen to exemplify Britain's creative spirit. Offered complete carte blanche, each worked closely with Silvia Venturini Fendi and the Fendi atelier to realise their unique creations.

Tracey Emin's bag reimagines her recent watercolour paintings in needlepoint, while inside a silk-screened image of a poem has been hand-written by the artist. Zaha Hadid's multi-ayered design gives the impression of unfolding pages of a book, executed in black leather and pony hair.

'Designing these smaller pieces is of great importance to us as they inspire our creativity, giving us an opportunity to express our ideas in a different scale and through a different media,' explains Zaha Hadid. 'Fendi's unwavering commitment to the finest materials and craftsmanship is an enduring expression of the family's history. Their collections are timeless; beautifully reinventing classic pieces that explore the integrity and quality of the brand's heritage.'  
        
The Peekaboo bag was first created for the house's Spring/Summer 2009 show, and is now also available for customisation within the New Bond Street store's made-to-measure salon.

Each of the ten special-editions are similarly on show within the London flagship and will be auctioned off on 30 May on the brand's dedicated website.
 

TAGS: FENDI