The Comme des Garcons Trading Museum, Tokyo
Whilst the creative minds at Comme des Garcons have never shied away from pushing the innovation envelope, the latest venture from Rei Kawakubo and her team looks set to raise the bar an extra few inches.
Kicking off the much-imitated pop-up trend with the Comme des Garcons guerrilla stores of 2005, the Tokyo-based house has since developed a whole host of innovative ways to engage.
As such, this winter, Comme des Garcons have stepped their groundbreaking retail agenda up another gear, with the ‘Trading Museum’ concept store in Omotesando, Toyko.
Taking the well-trod museum format and artfully combining it with a more established Comme des Garcons retail platform - the Trading Museum is set to offer Comme des Garcons customers a unique opportunity to browse curiosity-lined cabinets amid rails of some of the fashion world’s most covetable items.
Designed and conceived by Kawakubo, the space features eight expansive display cabinets on loan from London’s Victoria & Albert Museum.
Running alongside an edited selection of Comme des Garcons key pieces, items from British designer Christopher Nemeth, shoes from Daita Kimura and made to measure Comme des Garcons shirts - there will also be an exhibition of hand-blown glass objects from Pieke Bergmans; a series of vintage Stephen Jones hats and a selection of vintage Comme des Garcons pieces from the past forty years - to name but a few of the attractions on show.
Hailed as a space in which the art of ‘Just looking’ will be encouraged - the evocatively titled Comme des Garcons Trading Museum looks set to see in a welcome new era of retail engagement.
ADDRESS
Comme des Garcons Trading Museum
Gyre Shopping centre
Omotesando
Tokyo
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Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.
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