Prada Transformer Launch, Seoul
Seoul enjoyed a day of celebrations yesterday in honour of Prada’s eagerly awaited Transformer launch. Kicking off with an impressively attended ribbon-cutting ceremony, CEO of the Prada Group Patrizio Bertelli, architect Rem Koolhaas and the Korean Minister of Culture all made requisite appearances.
See more of the Transformer opening party and the Waist Down opening
Later that evening, and the main event commenced with a gala inauguration attended by Miuccia Prada herself along with the director of the Prada Foundation Germano Celant and the Mayor of Seoul, Mr Oh Se-hoon.
With musical offerings from Steve Mackie (of Pulp fame), a one thousand strong, cocktail guzzling crowd and an intimidating assortment of canapés ranging from Sashimi to steak - the luminary studded ceremony set the Transformer spinning in style.
Not to be neglected amid the merry-making, Miuccia’s very own Waist Down exhibition – a nomadic show of skirts from across the globe – was the first cultural venture to take residence in the Transformer.
Appropriately enough, for the Korean leg of the Waist Down tour, Mrs Prada has included skirts from some of the shining stars of Seoul’s design scene.
With cardboard-cut-out models lining the transformer’s skeletal interior, skirt clad mannequins dotted around, and individual pieces suspended from the pitched ceilings – Miuccia’s eclectic exhibition is a graceful compliment to the sweeping mechanics of the Prada pavilion.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Click here to see the exterior of Prada's revolutionary Transformer in full swing
ADDRESS
Gyeonghui Palace Garden
1-126 Sinmunno 2ga
Jongno-gu
Seoul
Korea
Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
-
Palazzo Roma embodies the heritage of Roman noblesse
Palazzo Roma, part of the Shedir Collection, boasts eclectic and eccentric interiors by Giampiero Panepinto
By Luke Abrahams Published
-
Boise Passive House’s bold gestures support an environmentally friendly design
Boise Passive House by Haas Architecture combines sleek, contemporary design and environmental efficiency
By Ellie Stathaki Published
-
Tour the Morgan Motor Company’s Worcestershire factory
The Morgan Motor Company might seem timeless – or even dated – but underneath the handcrafted aluminium bodywork is a manufacturer with great skills and grand plans: we take a factory tour
By Jonathan Bell Published