The chilly square of Place Vendôme received a jolt of adrenaline on Tuesday afternoon when Moncler staged a presentation that had more life than any runway show we've seen in Paris. A troupe of dancers from the Académie Internationale de Comédie Musicale, sporting massive diving goggles and all white or black bodysuits, channelled synchronized swimmers as they undulated and fell to the floor en masse, revealing gazelle-like models in their midst.
As a rocking soundtrack from Jeremy Healy reverberated around the space, a pulsating strobe lightshow worked in tandem to both reveal and conceal models, clothes and dancers. In between breaks we saw colour and fabric blocked mini dresses, some with neon detailing, and giant silk turbans that looked as if the models had climbed out of bed with their sheets wrapped around their heads. It was a fabulous spectacle, directed by Alexandre de Betak and choreographed by Blanca Li. The clothes, of course, came courtesy of the unstoppable Giambattista Valli.