Milan Men's Fashion Week A/W 2013: Grooming trends

Gucci: Pat McGrath perfected the skin by enhancing lips and cheeks with a glossy layer, while hair guru Luigi Murenu styled locks in natural waves, pulling them to the front

Words: Rosa Bertoli

Fendi: The glacial tones that featured on the Fendi catwalk were enhanced by make-up artist Lloyd Simmonds, who gave the boys an icy pale skin, while Matt Mulhall created a wavy, windswept look for hair

Calvin Klein Collection: Calvin Klein's models were groomed to brave the bright lights of the catwalk with polished skin tones and slightly tinted lips. Hairdos were also on par, with a neat parting and locks casually brushed to the front.

Prada: Miuccia Prada's 1970s references were apparent in Guido Palau's casual, wavy hairstyles. Pat McGrath's pale complexions added a melancholic touch to the look and worked perfectly with the thick sunglasses in the collection

Moncler Gamme Bleu: Models were 'branded' with the house's colours, which were thickly painted onto their faces. This sophisticated warrior look was completed with shiny and voluminous side-parted hair

Jil Sander: Hair maestro Guido Palau's creations resembled stiff helmets on the models' heads. Pat McGrath applied the same controlled attitude to the face, basing make-up on a nude, natural palette

Burberry Prorsum: The 'I ♥ Classics' theme at Burberry Prorsum was enhanced with this neat British boy look by backstage regulars Matt Mullhall and Wendy Rowe

Neil Barrett: The Modernist inspiration behind Neil Barrett's collection was echoed in the clean make-up by Massimiliano della Maggesa, and the thick, swept-back hairstyles by Matt Mullhall

Bottega Veneta: Tomas Maier's understated urban tailoring for Bottega Veneta was paired with sleek, groomed complexions and unkempt hairstyles by dream-team Pat McGrath and Guido Palau

Salvatore Ferragamo: Massimiliano Giornetti's rich collection at Salvatore Ferragamo was perfectly balanced with a simple grooming look, comprising a dewy touch of pink on the lips and natural hair in textured waves

Emporio Armani: Hairstylist Aldo Coppola gave the Armani boys wet but controlled hairstyles. Make-up played a strong part too, with the Face to Face team creating a dark look using a touch of forest green shadow

Giorgio Armani: The grooming look at this show was an intense interpretation of Mr Armani's strong, no-frills man: faces had a luminous finish with a barely-there shadow around the eyes, and hair by Aldo Coppola was wet and swept back in a casual way

Diesel Black Gold: A polished porcelain complexion at Diesel Black Gold, enhanced by subtly quiffed, tousled hair

Ermenegildo Zegna: The grey hues of Zegna's Fall collection were matched with glossy faces and slicked-back hairdos

Z Zegna: Paul Surridge's collection for Z Zegna, comprising graphic cuts and textures, was paired with an aerodynamic, swept-up hairstyle and a translucent complexion with dewy lips

Trussardi: The pale, ghostly complexion was highlighted with a touch of gloss by make-up artist Karim Rahan. Paul Hanlon devised glamorous hairdos by sweeping back tousled, dampened locks