Menswear collections A/W 2012: show invitations
An assortment of our favourite invitations from the A/W 2012 menswear collections in Milan and Paris
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Menswear collections A/W 2012: show invitations

Louis Vuitton’s invitation highlighted the brand's international presence, opening to reveal a pop-up Eiffel Tower, which also formed a compass when half exposed

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Menswear collections A/W 2012: show invitations

Louis Vuitton

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Menswear collections A/W 2012: show invitations

Louis Vuitton

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Menswear collections A/W 2012: show invitations

A traditional waxed-effect book cloth was the material of choice for Prada’s Milan invitation this season. The red typeface made a bold ‘Prada-esque’ statement when the concertina folds were opened

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Menswear collections A/W 2012: show invitations

Prada

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Menswear collections A/W 2012: show invitations

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Menswear collections A/W 2012: show invitations

The unassuming exterior of the Maison Martin Margiela invitation opened up to reveal...

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Menswear collections A/W 2012: show invitations

...back-to-front type on the left and reflective paper on the right, creating an amusing mirrored effect

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Menswear collections A/W 2012: show invitations

Maison Martin Margiela

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Menswear collections A/W 2012: show invitations

Kenzo opted for a colourful die-cut version

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Menswear collections A/W 2012: show invitations

The puzzle-like pack opened up to reveal multiple layers of intricate interchangeable paper layers which formed various geometrical patterns

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Menswear collections A/W 2012: show invitations

Kenzo

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Menswear collections A/W 2012: show invitations

Margaret Howell's A3 poster was printed with an image of ivy on a soft red-to-white gradient background

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Menswear collections A/W 2012: show invitations

Another poster-like offering, this time from Walter Van Beirendonck...

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Menswear collections A/W 2012: show invitations

... which opened up into an A2 poster...

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Menswear collections A/W 2012: show invitations

...with an illustration by Michael Dans on the back

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Menswear collections A/W 2012: show invitations

Givenchy presented an illustration on an A5, lightweight stock with a perforated corner which revealed the brand's logo on the other side

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Menswear collections A/W 2012: show invitations

Opting to deliver their invitation in an 'envelope' wittily tied with a shoelace, Berluti printed their invite in silver foil blocking with silver-gilded edges on a thick, luxurious navy-blue card

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Menswear collections A/W 2012: show invitations

Berluti

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Menswear collections A/W 2012: show invitations

The offering from Dior Homme arrived in a grey felt cover, laser-cut to reveal the gold foil logo which had been printed on the invitation

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Menswear collections A/W 2012: show invitations

Show details were printed on thick card with gilded edges

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Menswear collections A/W 2012: show invitations

Acne's playful message of comic-like hearts on the front...

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Menswear collections A/W 2012: show invitations

...and debossed show details in matt silver on the back

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Menswear collections A/W 2012: show invitations

Bernhard Wilhelm's mock postcards featured tongue-in-cheek crayon drawings

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Menswear collections A/W 2012: show invitations

Bernhard Wilhelm

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Menswear collections A/W 2012: show invitations

A minimal card from Sacai, which opened up to reveal the details clearly laid out in unfussy sans-serif script

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Menswear collections A/W 2012: show invitations

Sacai

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Menswear collections A/W 2012: show invitations

Sacai

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Menswear collections A/W 2012: show invitations

Raf Simons' take on the super-simple juxtaposed serif and sans-serif typfaces

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Menswear collections A/W 2012: show invitations

Raf Simons

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Menswear collections A/W 2012: show invitations

Printed on luxury matt card, Hermès' navy-blue offering featured an embossed close-up of the collection season date on the front...

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Menswear collections A/W 2012: show invitations

...with the show details discreetly printed on the back

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Menswear collections A/W 2012: show invitations

Mimicking past invitation styles, the Rick Owens invitation had a graphic front...

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Menswear collections A/W 2012: show invitations

...which, upon closer inspection, revealed the show information discreetly debossed on the card

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Menswear collections A/W 2012: show invitations

'Lord Arthur Savile's Crime' was the enigmatic message on the front of the Dries Van Noten invitation

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Menswear collections A/W 2012: show invitations

The back revealed nothing more than the show's information

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Menswear collections A/W 2012: show invitations

You would be forgiven for thinking this was just another letter in the post...

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Menswear collections A/W 2012: show invitations

...however, once opened the contents revealed the Virdi-anne show details displayed on various bits of 'aging' paper

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Menswear collections A/W 2012: show invitations

Adam Kimmel's quirky invitation in the form of a press badge

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Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.