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Mary Katrantzou, chosen by Frida Giannini at Gucci

You've been very busy recently, how are you coping with the increasing industry attention?

It’s only been 1.5 years since I started, so much has changed -it has been a very exciting time. It’s great to be able to say that we have a small team now with a common goal. I constantly learn more about what the brand represents and what we are about.

What was it that first inspired you to move into the digital prints for which you’re famed?

I studied textile design before doing my MA in Fashion, so prints were my strength. I wanted to create prints derived from Art and Design- that’s how I started on the photorealistic side of things. I take Inspiration from objects that would not be able to be worn if it were real. However, it’s more than a trompe l’oeil string of pearls or a trompe l’oeil button - It’s utilizing appropriation as a medium to create a print of an icon of luxury that you can now wear.

Who are your key fashion world influences?

My collections are very thematic and that gives me the opportunity to change my influences depending on the collection. I have always admired Chanel, Prada, Geoffrey Beene, Balenciaga, Sciaparrel and Cardin because they have changed the shape of fashion.

Your work has been described as a product of the digital generation – how has the digital revolution influenced your work?

It has created an array of opportunities that have informed my work. I constantly try to better my skills in creating digital imagery. In a way, I have achieved a modern day version of photorealism- only applied through fashion.

How would you best describe the British fashion industry?

It’s a great platform for young designers with a strong vision and there are some great mentors to help you along the way. Schemes such as New Gen, Fashion East and Fashion Forward allow a very creative assemblage of designers to make their mark on an international level. Now is a great time for London Designers - and international press and buyers are taking note.

Who would you cite as your biggest inter-industry advocates?

Two women who believed in me from the start: Professor Louise Wilson OBE and journalist and ambassador of emerging talent, Sarah Mower. They have both nurtured young talent in many ways and I have been lucky enough to benefit from their knowledge.

Do you intend to continue showing in London?

I think London has a great fashion week and it is always directional. It’s so great to be part of it and I’m really looking forward to showing my AW10 collection in February.

A boy is standing.

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Pieces by Harris Elliott and his high fashion advocate, Paul Smith, for the Wallpaper* Show Time shoot

An image of bag.

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H Jacket from H by Harris

An image of red color bag.

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Q1 Skin from H by Harris

An image of hand bag.

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Q4 Tote from H by Harris

An image of hand bag.

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Q3 Rucksack from H by Harris

A woman is standing.

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Mark Fast coupes up with Angela Missoni for the Wallpaper* shoot

A cat walk by a woman.

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Mark Fast, Spring Summer 2010

A cat walk by a woman in red color skirt.

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Mark Fast, Spring Summer 2010

A woman in black color dress.

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Mark Fast, Spring Summer 2010

woman in blue color dress.

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Mark Fast, Spring Summer 2010

A man in black and green colored cloths.

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James Long combined with pieces from Lucas Ossendrijver of Lanvin, for the W*130 shoot

A man is wearing sun glass.

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James Long, Spring Summer 2010

A man is wearing sun glass.

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James Long, Spring Summer 2010

A man is having bag.

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James Long, Spring Summer 2010

A man in black and green color dress.

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A man in black color dress.

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James Long, Spring Summer 2010

A man is wearing sun glass.

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James Long, Spring Summer 2010

A woman is standing like flying.

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A blouse by Veryta comes combined with pieces from Stefano Pilati at Yves Saint Laurent

A woman in simple dress.

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Veryta, Spring Summer 2010

A woman in colorful dress.

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Veryta, Spring Summer 2010

A woman in white and blue color dress.

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Veryta, Spring Summer 2010

A woman in black color dress.

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Veryta, Spring Summer 2010

A lady is silver color dress.

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Veryta, Spring Summer 2010

A woman in black color dress and having fruits.

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A distinctive, cherry-inspired headpiece from milliner Piers Atkinson coupled with a Pringle of Scotland dress for the Wallpaper* shoot

A woman is coving her face with net.

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Piers Atkinson, 'Sex on the Brain' Spring Summer 2010

A lady is carrying fruits.

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Piers Atkinson, 'Sex on the Brain' Spring Summer 2010

A lady is having fruits on head.

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Piers Atkinson, 'Sex on the Brain' Spring Summer 2010

A lady is having fruit.

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Piers Atkinson, 'Sex on the Brain' Spring Summer 2010

A woman is standing.

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Mary Katrantzou, as chosen by Frida Giannini of Gucci for Wallpaper*

A woman is in black color dress.

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Mary Katrantzou, Spring Summer 2010

A woman is in colorful dress.

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Mary Katrantzou, Spring Summer 2010

A woman in colorful dress.

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Mary Katrantzou, Spring Summer 2010

A woman in black and blue color dress.

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Mary Katrantzou, Spring Summer 2010

A woman is in simple dress.

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Mary Katrantzou, Spring Summer 2010

A woman is sleeping on the floor.

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A Christopher Shannon t-shirt and trousers-combo with pieces by Italo Zuchelli at Calvin Klein

A man in black and white color dress.

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Christopher Shannon, Spring Summer 2010

A man in white and blue color dress.

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Christopher Shannon, Spring Summer 2010

A man in t-shirt and having bag.

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Christopher Shannon, Spring Summer 2010

A man in simple t-shirt.

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Christopher Shannon, Spring Summer 2010

A man in blue color dress.

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Christopher Shannon, Spring Summer 2010

A multi-chromatic shirt and short selection by Jsen Wintle combined with a coat from his advocate, Christopher Bailey of Burberry.

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A multi-chromatic shirt and short selection by Jsen Wintle combined with a coat from his advocate, Christopher Bailey of Burberry

A man in dark color dress.

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Jsen Wintle, Spring Summer 2010

A man is having long hair.

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Jsen Wintle, Spring Summer 2010

A man is having bag.

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Jsen Wintle, Spring Summer 2010

A man is in formal suit.

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Jsen Wintle, Spring Summer 2010

A man is wearing white color shoes.

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Jsen Wintle, Spring Summer 2010

A man in blue color dress.

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A bewigged Mare un Rol's model for the Wallpaper* January issue shoot

A look book selection from the latest season at Latvian fashion house.

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A look book selection from the latest season at Latvian fashion house, Mare un Rol's

A look book selection from the latest season at Latvian fashion house.

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A look book selection from the latest season at Latvian fashion house, Mare un Rol's

A lady is looking from door.

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A look book selection from the latest season at Latvian fashion house, Mare un Rol's

There are wooden chairs.

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A look book selection from the latest season at Latvian fashion house, Mare un Rol's

A man is standing.

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A look book selection from the latest season at Latvian fashion house, Mare un Rol's

A look book selection from the latest season at Latvian fashion house.

(Image credit: TBC)

A look book selection from the latest season at Latvian fashion house, Mare un Rol's

Catface mask by Maiko Takeda.

(Image credit: TBC)

Catface mask by Maiko Takeda

Rose headpiece by Maiko Takeda.

(Image credit: TBC)

Rose headpiece by Maiko Takeda

Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.