Alberto Basola Barina, muse. at Club Sandwich
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What do you do?
I'm an event PR, Editor-in-chief of Rodeo Magazine, founder of Pink is Punk The Party, DJ and in September I will launch a new magazine called The Scene.

Where are you based?
Milan, Ticinese area.

How many seasons have you attended?
I don't remember about 8?

What’s your most memorable moment?
Riccardo Tisci's first collection, presented under his own name here in Milan, when I was doing his PR. And then his first haute couture Givenchy show in Paris.

What’s the best thing about a fashion week?
The best thing is that Milan gets busy and you see so many friends coming from all over the world. And the Jak & Jil blog, by Tommy Ton.

And the worst?
The worst thing is that you see so many wrong people around, the worst side of fashion - old ladies waiting for their gifts from the designers.

What do you look for whilst there?
Inspiration, new energy, new clients.

Is there anything you avoid?
I try to do not waste my time and only go and see what I think is interesting. I don't go everywhere just because then it wouldn't mean anything.

How do you remember what you see?
I'm constantly taking pictures with my iPhone or even better with my camera. But mostly I revisit the shows again later on the net.

What’s the single best tip you can pass on for getting through it?
Never sleep, just keep going!

Raf Simons

Raf Simons

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Margiela

Margiela

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Givenchy backstage

Givenchy backstage

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Givenchy backstage

Givenchy backstage

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Givenchy backstage

Givenchy backstage

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Jacob at the Givenchy show.

Here's Jacob at the Givenchy show.
Standing ovation x Riccardo and his team.

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the Givenchy show.

Finally the Givenchy show.Always very intense and emotinal.Here's the last look.

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the NY artist George Condo.

Adam Kimmel presentation AMAZING! The models are wearing original masks maded by the NY artist George Condo.

(Image credit: George Condo)

In Paris. Passed by a studio to say hello to my new friend Bernhard Willhelm.

In Paris. Passed by a studio to say hello to my new friend Bernhard Willhelm. He was shooting the new collection f/w 2010/2011. Pretty funny as usual!

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celebrating Macs Iotti's b-day

The best way to finish fashion week is celebrating Macs Iotti's b-day, my best friend! Check out his website: www.macsiotti.com

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Wonder Room is a new project that I am working on with 2DM Agency.

Wonder Room is a new project that I am working on with 2DM Agency. Every month we present a young photographer or a film-maker. This is the opening. It starts with Alessandro Dal Boni curated by %AStudio Temp. www.wonder-room.it, www.2dm.it%A

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Joan is a Spanish boy that I met this week

Joan is a Spanish boy that I met this week, a very special guy and a great model. Elite.it

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Matteo Denti, a friend of mine, commissioned this painting by the Los Angeles

Right in front of Colonne di San Lorenzo, 2 min. walk from Teatro Versace. Matteo Denti, a friend of mine, commissioned this painting by the Los Angeles street artists Elmac & Retna. Beauty.

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Prada

Prada's number 1 2 3 4 5 6...

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Prada prints

Prada prints.

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If this was Vivienne's inspiration

If this was Vivienne's inspiration I'm done.

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Prada bag

Crisis what?!

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Love Donatella

Love Donatella!

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Tommy Ton

Tommy Ton: the best eye of every. You fashion weekcan see his blog Jak & Jil and also Style.com and GQ.com

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Corso Cristoforo Colombo, 10, Milan.

This is a big print in my favorite restaurant Trattoria Da Armando e Christian, which serves typical Sardinian cuisine. Corso Cristoforo Colombo, 10, Milan.

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Anna Dello Russo in Céline

Anna Dello Russo in Céline: Anna is an extremely funny person, every time we meet there's something to laugh about. I really love that - it's something you don't find easily in people in the industry.

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He's holding some plastic flowers in Helmut Lang 2001.

My friend Jerónimo Turek Trosman (aka Momo): a 19 year-old Argentinean student based in Buenos Aires, visiting me for fashion week. Momo is a real smart boy, in love with Rick Owens style and Helmut Lang vintage. He also loves Italian girls! He's holding some plastic flowers in Helmut Lang 2001.

You should check his mom's website, the designer Jessica Trosman

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Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.