Whilst shopping tends not to come naturally to most members of the coarser sex – even the most seasoned of male retail aficionados will admit to getting hot and bothered after an hour flicking the rails – the latest all-male shopping experience, devised by London retail monolith Harrods, is set to make a day pounding the aisles that little more permissible.


" style="color:#c00">See more of what's on offer at Harrods' male retail haven

Entitled ‘It’s a Man’s World’, the experience has been pedalled as ‘the ultimate international destination for the fashion conscious man’. Set in the ensconcing throes of Harrods’s lower ground floor, the revamped menswear emporium will feature all the old favourites, with new collections from Prada to Zegna and Lanvin to Brioni in some wholly sumptuous surrounds.
All dense woods, creams and gentleman’s club-inspired aesthetics, the space has been designed to encourage the most leisurely of shopping approaches. With made-to-measure suits, grooming treatments, rare wines and state of the art technology all available from the comfort of the chocolate leather sofas - this is the least like shopping that shopping has ever been.
Aside from all the usual offerings, a series of one-off items have been produced by a whole host of designers for the launch - with a limited edition Union Jack t-shirt from Yves Saint Laurent, an exclusive print designed by Paul Smith featuring a candy-striped Mini on the roof of Harrods, and a crocodile-skin handled ‘It bag’ exclusively from Prada.
Opened with a flurry of well appointed luxury this weekend, each of the first 300 customers to make a purchase over £50 received a complimentary bag featuring Acqua di Parma hat box sets and samples of Bond No.9 for Him – exclusive to Harrods.