Imagine Fashion is bringing new meaning to the term 'fashion show' with its soon-to-launch fashion film destination site, which will showcase three to four minute editorial vignettes highlighting curated collections from luxury fashion houses.
It is the newest cross-pollination of art and marketing featuring glossy collaborations by celebrated creatives in fashion, photography, film, art and music.

The site hopes to offer thought-provoking narratives that break from convention and provide a platform for contributors to create bespoke art house campaigns permeating boundaries in advertising and the visual arts.

For viewers, Imagine Fashion promises a rich multi-layered interaction with the films including behind-the-scenes footage, fashion news and a click-through service to relevant e-commerce destinations.

Here are our favourites from Imagine Fashion's current showcase:

Flash Prerogative by Jenny Gage & Tom Betterton

Spark Ignition by Greg Kadel

At Point Blank by Francesco Carrozzini

Exploding Youth by Barnaby Roper

Through Darkness to Light by Mariano Vivanco