Emilio Pucci S/S 2017
(Image credit: Jason Lloyd-Evans)

Mood board: Massimo Giorgetti poured buckets of pure pigment over his latest Pucci endeavor, washing his clothes of all fussiness and letting the brand trademark color story do all the talking. He began with a series of clean, long sleeved sheer silk jersey dresses in eye-popping colors that fluttered in the air and ended with a solid Pucci punch of pattern.

Best in show: The interest in this collection heated up from the halfway point onward when Giorgetti finally put his pedal on the print metal, sending out some sensational blown-up optical prints. The best of these were wavy lined and color blocked on sharp mini skirts and brief tops that the marquis himself might have dreamt up if he were still skipping along Capri's sun kissed rocks.

Finishing touches: The shoes were all no-nonsense, Modernist bootie affairs with shiny triangle low heels and slip-on vamps that looked like wetsuits.

Emilio Pucci S/S 2017

(Image credit: Jason Lloyd-Evans)

Emilio Pucci S/S 2017

(Image credit: Jason Lloyd-Evans)

Emilio Pucci S/S 2017

(Image credit: Jason Lloyd-Evans)

Emilio Pucci S/S 2017

(Image credit: Jason Lloyd-Evans)

INFORMATION

Photography: Jason Lloyd-Evans

JJ Martin