The last time Gucci dived boldly into runway denim, Tom Ford was still reigning over the house of the double Gs. That era closed a decade ago and, since then, Frida Giannini has poured enough confidence into her own pool at this historic Italian brand, that revisiting that iconic moment in Gucci's past had a smooth logic. She also made all the right choices on silhouettes and finishings, ensuring that her GG jeans looked like slouchy trousers and chic culottes, rather than the ubiquitous skinny jean. Using a softly washed cornflower blue shade of denim, Giannini deftly devised a better boyfriend jean, thickly cuffed, cropped denim pants, and even cropped denim jackets and lace front dresses. The trousers were worn with floral embroidered quilted kimono jackets or chambray shirts and slim knitwear. The look was neat and polished - and stacked up nicely with the other clean offerings in this collection, such as crisp white culottes, cropped officer's jackets with shiny gold buttons and the cranberry and rust coloured suede kimono shirts. Some of the frilly, embellished dresses seemed off point in Giannini's increasingly clean aesthetic, but there are sure to be legions of fans still begging for a touch of boho in their wardrobes - a reality that the savvy designer surely knows.
-
Perfumer H has bottled the scent of dandelions blowing in the windPerfumer H has debuted a new fragrance for spring, called Dandelion. Lyn Harris tells Wallpaper* about the process of its creation
-
The best fashion moments at Milan Design Week 2024Scarlett Conlon discovers the moments fashion met design at Salone del Mobile and Milan Design Week 2024, as Loewe, Hermès, Bottega Veneta, Prada and more staged intriguing presentations and launches across the city
-
LEVC’s L380 is a truly magnificent minivanThe London Electric Vehicle Company’s L380, is a magnificent minivan designed for upscale long-distance travel, as the maker of the London Taxi branches out into all-purpose EVs
-
Alessandro Michele to exit his role as creative director of GucciItalian house Gucci has confirmed Alessandro Michele will leave after a seven-year tenure in which his eclectic aesthetic has proved a critical and commercial success
-
Milan Fashion Week Men’s S/S 2023: Fendi to PradaFrom Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Gucci Love Parade LA to Bottega Veneta in Detroit: American fashion must-seesGrab your headscarf, sunglasses and driving shoes as we take a stylish road trip around the USA, where cities including Atlanta, San Francisco, Los Angeles and Detroit are dialling up their fashion focus with events, activations and runway shows
-
Step inside a Gucci campaign in FlorenceGucci Garden ‘Archetypes' exhibition brings to life 15 of Alessandro Michele's most iconic advertising campaigns for the Florentine brand
-
The filmic vision of Paris’ virtual men’s fashion weekTake an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
A decade of fashion show history in picturesBritish photographer Jason Lloyd Evans shares his favourite backstage images, from the runway shows of Dolce & Gabbana, Chanel, Armani, Proenza Schouler, Versace and more
-
Gucci's Seoul show considers radical perspectives on ‘otherness’The fashion label sponsors ‘No Space, Just a Place, which invites guests to consider radical perspectives on ‘otherness’, led by Tunisian-born curator Myriam Ben Salah
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
