Mood board: Margaret Howell’s spring show also tuned into an aviation vibe, opening with a series of navy looks that had a 1970s American Airways pilot spirit. Pants came cropped and cuffed, while Irish linen shirts were worn short-sleeved and smartened up with knitted two-tone ties. Shorts were another mainstay, and were teamed back with cardigans and white vests, all of which were tucked in with military precision.
Scene setting: Howell nearly always shows her collections within her white-washed Wigmore Street store space, so the soundtrack is elemental in setting the scene. This season music collaborator Paul Thomas sampled a softer, female vocalist version of the Eagles’ Hotel California, which cemented the presentation’s relaxed, West Coast feel.
Team work: When you unpack a Howell collection you are left with a lot of her signature pieces in new hues and materials. Enter stylist Beat Bolliger who remixed a fresh retro vibe for the separates based collection. Belts are always key to the mix at a Margaret Howell show, but there was an awful lot of tucking in this season – chunky knitted vests and cardigans included. At street level, the season’s boxer shorts and ankle-cropped pants also reinforced Bolliger’s somewhat controversial white leather lace-ups and dark sock pairing.
INFORMATION
Photography: Jason Lloyd-Evans
-
Aesop’s Salone del Mobile 2024 installations in Milan are multisensory experiencesAesop has partnered with Salone del Mobile to launch a series of installations across Milan, tapping into sight, touch, taste, and scent
-
Dial into the Boring Phone and more smartphone alternativesFrom the deliberately dull new Boring Phone to Honor’s latest hook-up with Porsche, a host of new devices that do the phone thing slightly differently
-
Berlinde De Bruyckere’s angels without faces touch down in Venice churchBelgian artist Berlinde De Bruyckere’s recent archangel sculptures occupy the 16th-century white marble Abbazia di San Giorgio Maggiore for the Venice Biennale 2024
-
Annemarieke van Drimmelen’s photographs capture the spirit of Margaret HowellDutch photographer Annemarieke van Drimmelen has captured Margaret Howell’s A/W 2022 collection in an evocative series of black and white images. Here, Van Drimmelen and Howell tell Wallpaper* how the project came together
-
Margaret Howell London Fashion Week Women's S/S 2019 -
London Fashion Week S/S 2023: Ahluwalia to Martine RoseThough slimmed-down, London Fashion Week nonetheless provided the moments of creative expression the city is known for – from Ahluwalia’s ode to Africa to Martine Rose’s much-anticipated runway return
-
Discover these fashion brands at London Craft WeekDuring London Craft Week, fashion brands including Smythson, Bally and Serapian are hosting events across the capital
-
London Fashion Week S/S 2022: eight important insights to know nowFashion brands are back with a bang in The Big Smoke. Here’s everything you need to know from London Fashion Week S/S 2022
-
Nicholas Daley's multicultural roots celebrated in London -
Margaret Howell celebrates the joy of modernist toysThe London brand's Marylebone boutique explores the midcentury educational designs of Abbatt Toys
-
V&A spotlights the sartorial and social significance of the kimonoFor the latest endeavour of London's Victoria and Albert Museum, Kimono: Kyoto to Catwalk explores the evolution of the iconic Japanese garment
