Mood board: The Versace show began with a boom as models frenetically ran down a pitch black runway with only strategic details of their sporty clothes left highlighted like plastic reams of glow-in-the-dark. It was the beginning of a collection that beautifully married technology with tradition, and moved the Versace menswear mark confidently forward.

Best in show: The collection was stuffed with clothes you could imagine a guy wearing - from normal mohair sweaters, white aviator jackets, and crisp white cotton hooded anoraks to metallic shearling coats and the best ‘regular guy’ suiting Versace has produced in years. But it was as interesting as it was normal, and most crucially (and newly) it also looked expensive, as if the fabrics had been carefully researched and custom produced.

Finishing touches: The extras here were slick and futuristic. Silver brocade backpacks were mounted on jackets of the same pattern, nerd glasses were worn with hoodlum knit hats, Star Trek pins capped off jackets, while tech gear and cameras were strapped onto their fronts like chest tripods.