Fab 40: Heal Fashion Label

France

Heal may be presenting its first ever collection this year, but its founders are no strangers to the fashion world. Starting out from their own workshop in Paris nine years ago, Alice Reydellet and Hervé Koelichs ‘fashion lab’ has been an experimental hub, inventing new materials for famous Parisian haute couture houses, and devising new prints and finishes with scientific precision.

For their own brand, the duo play with the concept of human anatomy, curing the fashion world of a textural drought one garment at a time. Heal, a contraction of both their names, is a springboard for their fascination with the interaction between sculpture and print. Hervé’s photographs are reworked by Alice’s drawings to create textural designs that are the basis of an unmistakably promising first collection.

www. healfashionlab.com

20 October 2009 | Fashion