Brioni’s magnificent new Via Gesu Milanese flagship
Brioni's latest store opening takes the form of a magnificent new Milanese flagship that sits in the luxury brand's historical home in Via Gesu. Inside, creative director Brendan Mullane's obsession with quality dominates the 1,200 sq m space. Designed by local architectural firm Studio Park Associati, all three floors of the space are wrapped in bronzed brass trimmings, 'cannucciato' ribbed Bahia wood, Eramosa marble and Navona travertine floors. Furniture includes Poltrona Frau armchairs and Ruckstuhl rugs, along with chairs and lamps designed by Studio Park and produced exclusively by Driade.
Six full time tailors are employed inside the space to offer bespoke services using traditional, painstaking, hand-crafted techniques. At the same time, Brioni has jumped into the high-speed digital world by launching Virtual Mirror, a virtual technology system that allows Brioni clients to simulate and visualise suits in thousands of fabric and colour variations on a virtual mannequin. Rolling out in three phases, the platform will eventually allow clients to actually view his own image in a 3D mirror, wearing the clothes himself. The launch of the new store was celebrated with a special temporary installation by designer Michael Anastassiades, in conjunction with Mullane, originally conceived as part of Wallpaper* Handmade.
ADDRESS
Brioni
Via Gesù, 2-4
20121, Milan
Italy
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
JJ Martin
-
Find yourself at Six Senses Kyoto, the brand's breathtaking Japan debut
Six Senses Kyoto opens its doors boasting tranquil, luxurious interiors by Blink Design Group
By Danielle Demetriou Published
-
Shigeru Ban’s mini Paper Log House welcomed at The Glass House
'Shigeru Ban: The Paper Log House' is shown at The Glass House in New Canaan, USA as the house museum of American architect Philip Johnson plays host to the Japanese architect’s model temporary home concept
By Adrian Madlener Published
-
Artist Mickalene Thomas wrestles with notions of Black beauty, female empowerment and love
'Mickalene Thomas: All About Love’, a touring exhibition, considers Black female representation
By Hannah Silver Published
-
Thom Browne shows how to make the perfect bed with theatrical performance at Milan Design Week 2024
American fashion designer Thom Browne makes his Milan Design Week debut with a new homeware collection created in collaboration with historic linen company Frette
By Scarlett Conlon Published
-
First look at Moncler’s blockbuster new exhibition, which turns Milan Central Station into an immersive public gallery
Wallpaper* takes an exclusive look at Moncler’s new Jefferson Hack-curated exhibition, which features portraits of an eclectic cast of international creatives, including artist Daniel Arsham, musician Rina Sawayama and make-up artist Isamaya Ffrench
By Jack Moss Published
-
Milan Fashion Week A/W 2024: Giorgio Armani to Bottega Veneta
The very best of Milan Fashion Week A/W 2024, from Giorgio Armani’s celebration of renewal to the ’monumental everyday’ at Bottega Veneta
By Jack Moss Last updated
-
Nick Waplington photographs architect Joseph Grima for Stone Island’s ‘research project’
Marking the latest Stone Island Ghost collection, Joseph Grima is photographed by Nick Waplington against the backdrop of Oscar Niemeyer’s 1970s-built Palazzo Mondadori in Milan
By Jack Moss Published
-
Year in review: top 10 fashion interviews of 2023, as selected by Wallpaper’s Jack Moss
From rare glimpses inside Chanel, Hermès and Jil Sander, to spending time at home with Margaret Howell, these are the stories behind the figures who have defined a year in style
By Jack Moss Published
-
Paul & Shark hits the slopes with a Cortina ski resort takeover
‘Paul & Shark takes Cortina’ sees the label take over the Italian ski resort, kitting out the town’s ski club and Scoiattoli chalet
By Tianna Williams Published
-
At Brioni, Norbert Stumpfl is creating clothes to feel good in
As executive design director of Roman menswear house Brioni, Norbert Stumpfl is using time-honed techniques to reimagine Italian tailoring for today – and finding a slew of high-profile fans in the process
By Jack Moss Published
-
Jonathan Anderson on his new store in Milan, an ode to the city’s design codes
For his second JW Anderson store – and first outside of London – Jonathan Anderson has set up shop in Milan with a space that pays homage to the city’s stylistic codes. Here, he tells Wallpaper* the story behind the opening
By Jack Moss Published