Book: J. Lindeberg's The Documentary and a Dream VI

 The Swedish sportswear label
Launched today, J.Lindeberg's sixth Biannual Book continues its 'The Documentary and a Dream' series. The Swedish sportswear label has given top artists and photographers from across Europe free reign to interpret the Spring/Summer 2012 collection. Pictured here is a photograph from the feature, 'The Smell of the Sea'
(Image credit: press)

Given that what we wear says more about us than the simple need to cover up, it seems natural fashion houses imbue their clothing with a rich backstory. Swedish brand J.Lindeberg, one of the strongest story-spinners in European fashion, began to spread their story in earnest three years ago, when they launched their first Biannual Book. The concept was simple: round up the continent's most talented tastemakers and have them interpret the brand through photography, poetry and, of course, fashion.

Yesterday marked the launch of J.Lindberg's sixth Biannual Book, 'The Documentary and a Dream', featuring the label's Spring/Summer 2012 collections.

In it, creative director Jörgen Ringstrand gives free reign to photographers Andreas Sjödin, Ben Toms, Eric Guillemain, Jesper Brandt, Tomas Monka, Robbie Spencer and others, and the result is a fantastical pictorial interpretation of the brand today. The limited-edition tome is available to buy or view at J.Lindberg stores worldwide.

'The Smell of the Sea' is an illustrated story

'The Smell of the Sea' is an illustrated story by Swedish father and son Staffan and Jonas Wettre, and artist Gunnar Stenstrom. Seen in the spread is Staffan Wettre in the 1950s on the 'Flying Clipper'

(Image credit: press)

The story is based on old footage of a sailing trip Staffan Wettre took in the 1950s

The story is based on old footage of a sailing trip Staffan Wettre took in the 1950s

(Image credit: press)

Boat

Jonas Wettre interviewed his father about the journey and designed the visuals

(Image credit: press)

Face to Face

Swedish fashion illustrator Cecilia Carlstedt presents a poetic 'journey' in watercolour she calls 'Face to Face'

(Image credit: press)

A spread from 'Face to Face' by Cecilia Carlstedt

A spread from 'Face to Face' by Cecilia Carlstedt

(Image credit: press)

Stockholm-based photographer Tomas Monka shot installations in a cabinet once owned by Victor Hugo

Stockholm-based shot installations in a cabinet once owned by Victor Hugo

(Image credit: Tomas Monka)

The Cabinet

The installations were styled by Julie Von Hofsten. Monka calls this series 'The Cabinet'

(Image credit: press)