Book: Don't Buy It If...

Camper, everyone's favourite Mallorcan shoe brand, has had a long and fruitful collaboration with the Spanish designer Martí Guixé. The designer has created a spirited, hand-drawn aesthetic for the company, giving their stores an idiosyncratic, down-to-earth feel, with the bold red of their boxes and branding. Guixé made sure his lo-fi stores conveyed a sense of Camper's Mallorcan homeland, completely with local characters and myths. The designer has also overseen a general identity for Camper, allowing it to branch out into satellite stores, 'info-shops' and events without losing its essential character. A must-have manual for the modern brander.

12 July 2007 | Fashion