Bag icons: a look into Loewe's archives
In our September Style Special issue, we take an in-depth look at Spanish leather goods brand Loewe, whose quiet revolution has seen it steadily leaping into the luxury league. Striking a delicate balance between embracing its rich heritage and forging a meaningful path in today's saturated market, Loewe - though often labelled Spain's answer to Hermès - is a luxury leather goods and ready-to-wear brand with its own unique identity.
The company's origins date back to 1846 when a collective of Madrid-based leather artisans began crafting custom-made tobacco pouches, coin purses and bags to the whims of the local aristocracy. By the early 20th century, the King and Queen of Spain had granted Loewe the official title 'Supplier to the Royal Court'. Ever since, Spanish ministers have been presented with a Loewe briefcase on gaining power; and the must-have coming-of-age gift for any young Spaniard is a Loewe leather accessory or printed cashmere scarf. Headed up by creative director Stuart Vevers and CEO Lisa Montague, the brand's cash cows are its bags - the 'Amazona', launched in 1975, has since become Loewe's most iconic and best-selling product by some distance. Here we delve into Loewe's archives to take a look at some of its other iconic bags.
Pictured: Lizard skin and box calf leather handbag with plaited handles, 1971
For a more detailed look into the rise and rise of the brand, pick up our September issue (out now) or download the iPad edition
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Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
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