Alfred Dunhill installation, NYC

A one-off chance to take in Alfred Dunhill’s 2010-11 collection across the pond, the British brand yesterday opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.

Designed with Dunhill’s spiritual home in mind - Bourdon House - the space - pulled together with the help of London-based studio, Campaign design - has been erected as a ghostly apparition of the London building, illuminated within a New York warehouse.

Dunhill’s first mark on the city, the inauguration of the seven-day installation coincides neatly with New York Fashion Week. Proffered as a ‘presence that reflects the spirit and essence of the brand’, it's a unique take on the pop-up mould.

Housing the entirety of Alfred Dunhill’s 2010/11 collection, visitors are also able to purchase a series of limited edition Dunhill items, including Mongolian cashmere beanies and handcrafted leather document holders.

16 February 2010 | Fashion