Alfred Dunhill has opened a ‘momentary installation’ in a red brick corner of Meatpacking District.
Alfred Dunhill has opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.
(Image credit: Alfred Dunhill)
By Jack Moss
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A one-off chance to take in Alfred Dunhill’s 2010-11 collection across the pond, the British brand yesterday opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.
Designed with Dunhill’s spiritual home in mind - Bourdon House - the space - pulled together with the help of London-based studio, Campaign design - has been erected as a ghostly apparition of the London building, illuminated within a New York warehouse.
Dunhill’s first mark on the city, the inauguration of the seven-day installation coincides neatly with New York Fashion Week. Proffered as a ‘presence that reflects the spirit and essence of the brand’, it’s a unique take on the pop-up mould.
Housing the entirety of Alfred Dunhill’s 2010/11 collection, visitors are also able to purchase a series of limited edition Dunhill items, including Mongolian cashmere beanies and handcrafted leather document holders.

Open for one week only, the seven-day installation coincides neatly with New York Fashion Week.

Open for one week only, the seven-day installation coincides neatly with New York Fashion Week.

(Image credit: Alfred Dunhill)

Housing the entirety of Alfred Dunhill’s 2010-11 collection, visitors are also able to purchase a series of limited edition dunhill items.

Housing the entirety of Alfred Dunhill’s 2010-11 collection, visitors are also able to purchase a series of limited edition dunhill items.

(Image credit: Alfred Dunhill)

Presence that reflects the spirit and essence of the brand

Sold as a ‘presence that reflects the spirit and essence of the brand’, the installation is an interesting take on the pop-up mould.

(Image credit: Alfred Dunhill)

The installation has been designed with Dunhill’s spiritual home in mind, London’s Bourdon House.

The installation has been designed with Dunhill’s spiritual home in mind, London’s Bourdon House.

(Image credit: Alfred Dunhill)

The temporary space has been erected, like a ghostly apparition of the original London building, illuminated within a New York warehouse.

The temporary space has been erected, like a ghostly apparition of the original London building, illuminated within a New York warehouse.

(Image credit: Alfred Dunhill)

ADDRESS

Alfred Dunhill momentary installation
410 West 13th Street
New York

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Jack Moss
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.

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