Retail Directory Brazil

Mi Casa VolB

São Paulo

We have an unashamed soft spot for raw concrete, and Marcio Kogan's Vitra showroom in Sao Paulo proves our point; the material here seems as contemporary and versatile as ever.

The space opened in May 2007, as an extension to the existing modernist emporium Mi Casa and to showcase Vitra products. The concrete is visible throughout, free of detailing, with even the construction workers' chalk markings left intact inside. Outside, one facade is an exposed steel frame, normally used to reinforce concrete. Rough-textured surfaces lit from above and via the low shop window, make the space, as Kogan says, 'almost an X-ray of the materials.'

Rua Estados Unidos 2109
Jardim America
Sao Paulo
Tel: 55.11 3088 1238