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Retail Directory 2010

Hermès

New York

Even venerable fashion house Hermès has to innovate. And its new Madison Avenue boutique is a one-of-a-kind. Located in a four-storey town house opposite its US flagship, it is the company’s first store devoted solely to menswear. Designed by Paris-based firm Rena Dumas Architecture Intérieure, the interior features wood and steel walls and ceilings and furniture made from old-growth French cherry, its cool, dark patina contrasting with pale floor tiles in classic Hermès patterns. The clothes cover all male sartorial bases, from a hand-stitched, red leather baseball glove on the ground floor to a bespoke tailoring service on the fourth.

690 Madison Avenue
1.212 308 3585

www.hermes.com

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