The year's finest furniture
When British-based luxury mobile phone maker Vertu decided to open a store in Tokyo’s exclusive Ginza district it turned to a Japan-based firm with a reputation for creating ingenious retail spaces, Klein Dytham architecture. Vertu is no ordinary phone maker, in Church Crookham, a village just outside of London, a small band of craftsmen construct the mobiles that have sapphire screens, gold covers and high-grade leather (sourced only from bulls – cow leather doesn’t meet Vertu standards). So KDa created a boutique that both reflects the brand’s values and lives up to the expectations of customers prepared to spend up to ¥6 million on a hand-made mobile. The clever take on the Vertu corporate image begins with the store’s black façade featuring a “V” logo repeat: the left side of each V formed of aluminium strips, the right made of glass. Inside, it’s uber-chic black and white - Vertu’s brand colours – with white lacquered walls, a white tiled floor and black display units. Upstairs, VIP clients are given the red-carpet treatment, hand-tufted in this case, with matching red leather wall panels. Black Moroso sofas and white laquered wall extend the monochrome theme. Elegantly restrained, the store perfectly complements the unique Vertu concept.
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Wallpaper* Tudor Style File is back for another year-long season