Directory

Retail Directory 2009 

Minotti

London

Minotti opened its first UK flagship in London on 4 February. A 380 sqm unit in Margaret Street W1, the store (which is run by their local partners of 15 years, the European Design Centre) allows the Italian thoroughbred to present its entire range to the trade, while its central location and large, street-facing windows will no doubt help establish it as an alluring choice to UK consumers. Design direction and the concept for the new London space comes courtesy of Milanese born-and-bred Rodolfo Dordoni, the brand’s artistic director. He recognzies how important the monobrand store has become. 'It used to be that design was just about things, individual pieces like a great sofa from Magistretti or lamp from Castiglioni,' he recalls. 'Now, by presenting the pieces in an environment like this, the customer gets to see them in context so you are really selling the whole style,' he says.

77 Margaret Street
London W1W 8SY
44.20 7323 3233

www.minotti.com

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