Directory

Retail Directory 2009 

Lacoste in Lemaire

Paris

When Christophe Lemaire decided to open a special shop-in-shop inside his Paris flagship boutique in March, he allowed us a privileged glimpse of his personal take on Lacoste. Accessible through the main entrance of the Christophe Lemaire boutique in Paris, the room is a luxuriously respectful take on a sports brand founded by René Lacoste in the early 20th century; warm cork walls, vintage leather details and untraditional wooden exercise bars for rails, this little treasure offers hard-to-find Lacoste products in addition to special collaborations and one-off pieces. Complete with an antique leather punching bag and a quirky vintage wooden tennis racquet replacing the standard sign outside, this shop-in-shop is a reflection of the sporting heritage and elegance that Lacoste has become synonymous with.

28 rue de poitou
75003 Paris
33.1 4478 0009

www.christophelemaire.com

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