What started off as a market stall now has its maiden high street outlet on London's on Amwell Street. Sitting between Islington and King's Cross, the street's residents have already developed a penchant for quirky places, like Timorous Beasties' wallpaper shop.
Unpackaged was born out of founder Catherine Conway's own interest in buying products which were just that. 'I'm not anti-packaging, I'm anti-excessive packaging,' she says. She sets her sights on the main offenders - dry goods like pasta and dried fruit, and cleaning products. The former are sold from custom-made square tubs, the latter from large Ecover containers.
Despite its worthy provenance, hip young designers Multistorey have come up with a pleasingly modern look. Hence the sleek black or white storage tubs - no wicker baskets here.
For those shoppers who arrive unprepared, Unpackaged supplies resealable plastic bags, complete with the logo embossed, suggesting that even at the non-brand frontiers, an ID doesn't hurt. However, there's a bonus for customers who bring their own bags or containers: they're blessed with 50p off each purchase.
INFORMATION
London
Tel: 44.20 7713 8368
- Website
- http://www.beunpackaged.com
