It was the structure and attention to detail of graphic design that lured Webb away from his more freehand, artistic training. ‘These were qualities I’d rigorously applied to my artwork, which was always quite refined and technical,’ he says, ‘My work is very clinical, clean and well-structured, which I find keeps the overall concept strong.’
His work has a distinctly modernist vibe, complemented by contemporary nuances, and is heavily rooted in typography: ‘I like the fact that when you have an image it’s visually very clear what the message is, whereas trying to get the same message across through type alone is a challenge which I relish.’ He cites his primary influences as Joseph Muller Brockman and more recently James Goggin and Michael C Place.
Speaking of his recent work 'Helvetica', where he created a cake in the typeface, Webb explained, ‘It was their 50th birthday and we were keen to celebrate it in some way. The obvious thing you think of in celebration is a cake, but in relation to a typeface - it’s the kind of project nobody would carry out after an initial thought. I think that's what made our project slightly unexpected.’
Would most like to work with:
'Pentagram. I’d be really interested to experience working with them firsthand.'
INFORMATION
School
Royal College of Art, London
