Enlisting the help of perhaps the world’s finest fashion retail architect Peter Marino whose previous clients include Chanel, Louis Vuitton, Fendi, Dior and Donna Karan, was clearly a good start for Zegna’s first global concept store. What sets Marino apart from his peers is the fact that he pays such close attention to the individual brand, and strives to incorporate their own legacy into the architecture and interior design of their store.
Marino has consequently translated Zegna’s legacy of cloth into motifs integrated throughout the 700 square metre space: from metallic strands replicating the textile composition of warp crossing weft that adorn the windows and staircase to stucco decorations on the wooden panels between the four floors, inspired by Zegna’s CashCo fabric – the corduroy blend of cashmere and cotton.
The many guises of the Zegna label are all given ample space and displayed according to their particular slant on menswear. The ground floor is devoted to Z Zegna, leather goods and accessories, the mezzanine houses underwear (the most recent addition to the collection) loungewear and Zegna Sport. Up half a flight of stained oak stairs is where Zegna’s work and travelwear are located together with private consultation lounges. Appropriately on the top floor is Zegna’s bespoke arm, the Made to Measure service, the Couture Room offering the finest Italian tailoring and the formalwear collection, which also displays the label’s longstanding links with the world of classical music in a series of black and white portraits of the world’s most renowned conductors, dressed in Zegna’s customised ‘Concert Suits’.
INFORMATION
Milano
Tel: +39.02 7600 6437
- Website
- http://www.zegna.com
