New York
For its first ever US store, Moroso knew it was important to make an impact but not scare new customers away by being too eccentric. Located in what used to be the Moss gallery, next to the Moss emporium, Moroso decided to keep the connecting corridor to lure in customers.
However, with its lush decor and colour, it’s in no danger of being confused with the starkly chic interior of the Moss store. Designed by Patricia Urquiola and Martino Berghinz, the two-level space gives over one entire wall to Maharam fabrics.
