Wallpaper* Design Awards 2011

The Judges Awards

08. Best new women’s fashion collection

Miuccia Prada is renowned for her way of making what's sexy demure, and what's typically dowdy luxurious. For autumn/winter, she played a new game of twist: her wonderful 'jazz café' swing dresses framed the décolleté with exquisite frills, ruffles, lace and sequins, yet managed to stay on the artsy side thanks to their retro graphic prints in tobacco brown and fern green. Chunky cable knit jumpers in ginger and cornflower, worn belted over circling skirts, came with matching knit headbands, while printed shirt dresses and shiny beige leather coats came with thick knitted socks and tights and patent platform heels. The result: an unashamedly feminine autumn/winter collection.

Creative director: Miuccia Prada

Joined brand: 1978

Based: Milan

Key features:Dresses with retro prints, frills and sequins, and chunky knitted jumpers and headbands made for an ultra-feminine collectionsequins, and chunky knitted jumpers and headbands made for an ultra-feminine collection

www.prada.com
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