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Wallpaper* Design Awards 2011
Since Paul Helbers arrived at Louis Vuitton's men's studio in 2006, he has set about building a ready-to-wear proposition that could walk lockstep with the house's venerable accessories. This collection was his best to date. Inspired by Austria's Wiener Werkstätte movement, he melded classic style with modern substance, designing for men who ignore the strict divide between tailored and casual clothing. Blending traditional and hi-tech materials, he created versatile items, such as a tweed-lined reversible nylon trench and a double-faced wool jacket with leather insets. The famous bags were not the main event, but, rather, a handsome accent to the ruggedly rich clothes.
Men's studio director: Paul Helbers
Joined brand: 2006
Artistic director: Marc Jacobs
Joined brand: 1997
Key features: Tweed coats, leather jackets, striped shirts, nylon puffer vests, ankle bootswww.louisvuitton.com
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