Wallpaper* Design Awards 2011

The Judges Awards

09. Best new men’s fashion collection

Before her impossibly chic autumn collection for Gucci, Frida Giannini said she found bare ankles on men sexy. So it's no wonder her latest line-up, which paid homage to the heyday of the Gucci playboy, featured plenty of cropped trim trousers. But rather than simply return to the house's 1970s archetype, Giannini let fabrics and craftsmanship speak for themselves, cutting down on the embellishment of previous collections. Camel, in all its quiet glory, was the cornerstone of the collection, used for sprightly pea coats, slender two-button suits and suede safari jackets. Giannini played with knits, showing both chunky patterned cardigans and fine-gauge turtlenecks, which, worn under fitted blazers, looked remarkably modern.

Creative Director:Frida Giannini

Joined brand: 2002 (became creative director in 2006)

Based: Rome, Florence and Milan

Key features: Elegant coats, shirts and jackets in camel shades, chic knitwear and cropped trousers, that all pay homage to Gucci's 1970s heyday

www.gucci.com
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