Design Awards 2010

The Judges Awards

08. Best New Women’s Fashion Collection

Like many creative businesses, the atelier at Maison Martin Margiela is focusing on essentials. Of course, not in the V-neck sweater and pencil skirt kind of way, but in dramatically silhouetted pieces that would define oneself boldly yet not bullishly in a crowd. Consider perennial favourites, such as the biker jacket, cut in thin white leather with strong shoulders; or a winter coat cut with sleeves slashed from wrist to shoulder; or an evening trench in lacquer-black silk with tantalising cuts at the clavicle and waist. Wide-flaring, high-waisted trousers and a power-shouldered bodysuit were the proposition for day, with an ingenious new cover-up for evening in the shape of a dot-embroidered cocoon of tulle – dramatic, yet a whisp of a nothing to pack.

Brand founded: 1988
Based: Paris
Key features: Dramatic pieces with bold silhouettes; a white leather biker jacket; slash-sleeved winter coats; a lacquer-black evening trench; wide, high-waisted trousers; power shoulders

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www.maisonmartinmargiela.com

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