Design Awards 2010

The Judges Awards

10. Best Grooming Product

Inspired by the illicit cabaret days of 1920s Berlin, Illamasqua make-up's adventurous colour palette and shiny black packaging raise a carefully manicured finger to the current trend for restraint. Designed for the ‘bolder person’ – both women and men – the range of technicolour lipsticks, nail varnishes, eyeshadows and accessories have names such as Scratch, Pierce and Bite. Far from gimmicky, however, the high-performance products are created with top stage and screen make-up artists. While the more vivid shades may require careful application to avoid revealing too much of your inner showgirl or boy, artistic director and renowned make-up artist Alex Box’s honed burlesque look is a perfect advertisement for the brand.

Company based: London
Key features: Beautifully packaged, high- performance make-up (lip, skin, nail and eye products) inspired by the 1920s cabaret scene; make-up accessories (brushes, tweezers, sponges, eyelash curlers)
Other projects: 'Kyoto Turbo', a smokeless biomass cooker; 'Kyoto Bag', a hi-tech multifunctional plastic bag

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www.illamasqua.com

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