Design Awards 2010

The Judges Awards

11. Life-enhancer of the Year

11.2 Help health-care range
by Help Remedies

11.1 'Folding Plug System'
by Min-Kyu Choi
11.3 The High Line
by Friends of the High Line, James Cornerfield Operations and Diller Scofidio + Renfro
11.4 Icon A5 aircraft
by Icon
11.5 ‘Kyoto Box’ solar cooker
by Kyoto Energy

Established in 2008 by Richard Fine and Nathan Frank, Help Remedies aims to make medicine friendlier and more accessible - a direct reaction, in the duo’s own words, to the complexity and corruption of the American healthcare system. The medicine is sold in pocket-sized packets that carry none of the usual jargon. Designed by New York-based ChappsMalina and Little Fury, the simple white packages adopt the pared-down aesthetic of old-fashioned pill boxes. Produced from moulded paper pulp and bio-plastic made of corn, the biodegradable packaging is as ethical as the tablets inside. The six fairly priced products cost $6 each and include four different drugs (for headaches, sleeplessness, allergies and an aching body), as well as blister patches and plasters that come in white only, sidestepping any attempts at skin tone matching. The sleeping aids are free from hidden painkillers, and the headache pills contain no stomach-upsetting additions.

Designer based: New York
Key features: Basic drugs, plasters and blister patches sold at a fair price in simple and eco-friendly packaging
Other projects: Help Remedies: range of T-shirts; interactive company website. ChappsMalina: Airflex luggage; Nobu sake bottles. Little Fury: Start Here notebooks; packaging for Rembrandt toothpaste

View more images
www.helpineedhelp.com
www.chappsmalina.com
www.littlefury.com