We chart John Lewis’ past and present design credentials as the British retail stalwart fetes its 150th anniversary

12 John Lewis
In addition to its original shop on London's Oxford Street, John Lewis transformed what was once the Peter Jones department store in Chelsea into a modern, spacious new outpost for the brand, designed by William Crabtree in the 1930s
(Image credit: press)

This week marks the 150th anniversary of British department store chain John Lewis. Opened in 1864 as a draper's shop on London's Oxford Street by its eponymous founder, the small shop quickly grew to become one of the most prominent retailers in the country. After taking the helm from his father, John Spedan Lewis made the revolutionary decision to start splitting the revenue from the shop sales with all its workers, which was at the time a very avant-garde way of conducting a business.

The list of achievements that the company has undertaken in its history is impressive, and John Lewis continues to focus on design, architecture and arts. Its constant dedication to a modern aesthetic and its admirable design patronage are evident in the list of collaborations and initiatives of the 20th century and beyond.

In 1937, Spedan Lewis commissioned young English architect William Crabtree to design a modern, spacious department store to substitute the existing Peter Jones building in Chelsea. Its streamlined glass and steel appearance was inspired by German department stores, proving to be shockingly modern for the times and still very much admired today (the company's architectural history is also explored in writer and critic Jonathan Glancey's 'A Very British Revolution', out this month) .

British designers Robin and Lucienne Day were taken on board as design consultants in 1962, bringing their modern taste to the department store through a 25-year-long collaboration, a legacy that is still tangible. They appointed graphic designer Peter Hatch to update the store's packaging and brand identity, who introduced contemporary touches such as the use of the Helvetica typeface and Op-Art-inspired shopping bags. The 1960s logo of the company was designed by Hans Schleger.

For the 100th anniversary of the company in 1964, British sculptor Barbara Hepworth was commissioned to create a celebratory piece and contributed one of her largest sculptures, 'Winged Figure', which still sits on one of the flagship's outer walls off Oxford Street. Hepworth's creation, two steel wings joined by metal rods, is a symbolic interpretation of the partnership's union of employees and management.

This year's celebrations include an in-store exhibition that covers the history of the company and its founders, with an installation by the Royal College of Art exploring the future of shopping. For the first time, the Oxford street store also opens its rooftop to visitors to enjoy expansive views of London and an installation by Tony Wood, Royal Horticultural Society National young Designer of the Year, in collaboration with John Lewis' own gardening team from the Longstock Estate (a 4,000 acre park owned by the partnership in Hampshire). A collection of celebratory items will also be launched in stores and online, which include special-edition items from the likes of Vitra, Alessi and Ercol.

Nowadays, design is fostered through the Design Collective venture, launched in 2012, where the company takes a roster of international designers under its aegis, putting their pieces into production and offering the chance to reach the broader British public. Over the years, the Collective has presented the pieces of British designer Matthew Hilton, Danish furniture maker Ebbe Gehl and Wallpaper* Handmade contributor Bethan Gray. This year's addition is a piece by Nottingham-based designer Oliver Hrubiak, a Scandinavian-inspired chair that combines powder coated steel, ash wood and veneer on a light, utilitarian frame (it is also recently scored a Design Guild Mark).

Next on the list of new projects is JLab, an incubator through which the retailer will mentor technology start-ups with a focus on innovations for shopping environments, once again forging a new path for contemporary retail.

Construction of the Peter Jones department store

Construction of the Peter Jones department store begun in 1934

(Image credit: press)

department store

The building's streamlined glass and steel appearance was inspired by German department stores, proving to be shockingly modern for the times and still very much admired today

(Image credit: press)

advertising from 1937

John Lewis' advertising from 1937

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advertising leaflet

A 1957 advertising leaflet

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logo for the company

In the 1960s, Peter Hatch was commissioned to update the brand's identity, while Hans Schleger worked on a new logo for the company

(Image credit: press)

window display at John Lewis

A 1960s window display at John Lewis

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John Lewis stores

In 1962, British designers Robin and Lucienne Day were taken on board as design consultants, starting a 25-year-long collaboration. Here, Lucienne inspects a wall-hangings display at one of the John Lewis stores

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the fabric designs that Lucienne Day created for John Lewis

One of the fabric designs that Lucienne Day created for John Lewis during her collaboration with the store

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John Lewis

For its anniversary, John Lewis will sell a selection of Lucienne Day's textile designs from its archives

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large scale sculpture for the Oxford Street store

For John Lewis' 100th anniversary in 1964, British abstract sculptor Barbara Hepworth was commissioned to create a large scale sculpture for the Oxford Street store

(Image credit: press)

We chart John Lewis’ past and present design credentials as the British retail stalwart fetes its 150th anniversary

To mark its 150th anniversary this month, John Lewis' Oxford Street is hosting an instore exhibition (opening 3 May) looking back at its history alongside an installation by the Royal College of Art and - for the first time - is opening its rooftop to visitors. For the occasion, Tony Wood, Royal Horticultural Society National Young Designer of the Year, has created a green installation with the retail giant's own gardening team from the Longstock Estate in Hampshire

(Image credit: press)

garden installation on John Lewis' rooftop

Installation view of the Tony Wood-designed garden installation on John Lewis' rooftop

(Image credit: press)

special gold edition of Lee Broom's 'Crystal Pendant' light

In-store and online, John Lewis is also offering a series of celebratory products created by leading British designers and brands. Pictured here is a special gold edition of Lee Broom's 'Crystal Pendant' light 

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Windsor chair with updated upholstery

Ercol has produced an anniversary edition of its Windsor chair with updated upholstery

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'Trinity' centrepiece

Alessi enlisted young Australian designer Adam Cornish to create the 'Trinity' centrepiece

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new cherry wood interpretation of its HAL chair

Vitra, meanwhile, offered a new cherry wood interpretation of its HAL chair, designed by Jasper Morrison

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Hans Wegner's 'U' Chair

New additions to the extensive John Lewis homeware and furniture collections include Hans Wegner's 'U' Chair, sold exclusively at the department store

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The Design Collective collection

The Design Collective collection - an initiative through which John Lewis presents international designers and their products to the British market - has been updated this year with the work of Nottingham-based designer Oliver Hrubiak

(Image credit: press)

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.