Wallpaper* collaborates with B&B Italia on B&B&3

Tuesday evening saw the launch of Wallpaper*s collaboration with furniture design giant, B&B Italia.

The event, which takes residence in B&B Italia's expansive, blanched South Kensington showroom - was pulled together to celebrate three one-off editions of B&B's iconic Grand Papilio chair.

Bringing together the creative talents of Viktor&Rolf, Elmgreen & Dragset and Baron & Baron, Wallpaper* commissioned each to come up with their own radical redesign of the chair.

See more images of B&B&3's redesigned Grand Papilio chairs

Known for their innovative, high-fashion approach, Dutch duo Victor&Rolf came up with a sculptural design featuring a giant cream bow, set pride of place upon the chair. Artistic couple Elmgreen & Dragset approached the commission with a typically dry twist, producing a rope-bound piece adorned with a tag stating 'Oh Christ, is it a Christo?'. The final addition, from design team Baron & Baron took a more avant-garde approach, swathing the chair in reams of pneumatic blonde hair.

The party itself was kept lubricated by a host of stellar cocktails from the whisky maestros at Chivas Regal, including a sumptuous pink sours and a giddying apple concoction - along with a straight-up, on-the-rocks offering at the Chivas 18 tasting bar.

A Wallpaper* designed window display showcasing the chairs will remain in store at B&B Italia's store on Brompton Road for the duration of LDF before the chairs are donated to the Terrance Higgins Trust for an auction at the end of the year.

24 September 2009 | Design